MARTECH NORDIC
1.10.2025 | HYBRID EVENT
Clarion Hotel, Jätkäsaari
#martechnordic
Shaping the Future of Marketing Technology
The Martech landscape is evolving faster than ever, driven by groundbreaking innovations in AI, data integration, and customer-centric strategies.
MarTech Nordic 2025 is your gateway to understanding these shifts, unlocking new opportunities, and staying ahead in a competitive market.
We bring together experienced decision-makers, the best digital marketers, developers, eCommerce-leaders and visionaries to give not only an understanding, but a heads up of this continually changing industry.
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Welcome to join us at MarTech Nordic 2025 - live in Helsinki, Finland!​
THEMES
AI-POWERED MARKETING TRANSFORMATION
COMPOSABLE MARTECH ECOSYSTEM
FROM TOOLS TO OUTCOMES
2025
RE-THINK, RE-BUILD , RE-GENERATE Merging Marketing & Technology
MODERATOR 2025
NINA RAHKOLA
JOURNALIST, MODERATOR, DOCUMENTARIAN
Nina is an experienced interviewer and moderator. She is a familiar face from MTV3 and a regular journalist and interviewer on Good Morning Finland. As a documentarian, she has traveled extensively around the world. Nina has a deep understanding about global affairs and current phenomena.
SOME SPEAKERS FROM 2023
FRANS RIEMERSMA
Top MarTech influencer in Europe | FOUNDER OF MARTECHTRIBE
Frans is a Marketing Technologist, Martech researcher, Co-publisher of MartechMap.com, MarketingOps, Author, Lecturer, Speaker and #10 Martech influencer in Europe and #1 in the Netherlands .
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He has over two decades of experience under his belt. From consulting, to research, to marketing, to authoring. He has designed marketing stacks for 10+ years, for companies as wide-ranging as HP, Adidas, Audi, Unilever, IKEA, Volvo, Carlsberg, and more
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In year 2022, Scott Brinker and Frans rolled out the 2022 marketing technology landscape and the State of Market Report.
JOANA TENE
GLOBAL MARTECH LEAD | WHIRLPOOL CORPORATION (NL)
Joana is the Global MarTech lead at Whirpool, charged with accelerating digital commerce and marketing automation learning curve across regions.
She is a passionate, results-driven marketer with over 15 years of experience in B2C and B2B digital marketing, MOps and marketing technology across Europe, the UK, Ireland and the Americas, both in consulting and on the client side. She started her career in digital marketing – the agency side, helping clients from various industries like telecom, insurance, FMCG, travel and automotive.
MICHAEL OVITZ
HEAD OF MARKETING | FOODORA
Michael is the Head of Marketing for Foodora in Finland. He has been working with the leading Finnish media agencies, creative agencies and advertisers for the past 15 years. Michael is the most passionate about creating unified experiences to customers through combinations of storytelling, branding and data driven marketing.
HEINI NUUTINEN
LOYALTY & CUSTOMER EXPERIENCE LEAD | KOTIPIZZA GROUP
Heini is an accomplished Customer-Centric Digital Transformation Leader. With an impressive track record working with top brands in the Nordics for the last 14 years, Heini is recognized as a strategic thinker and problem solver at the forefront of driving impactful digital development. Her extensive expertise spans customer experience, digital sales, and marketing, data-driven strategies, and cultivating a data-centric culture.
Heini is passionate about aligning business objectives with customer needs. She aims to create memorable experiences for customers with a mix of empathy, technology, and a dash of magic
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PEKKA RantaMOIJANEN
HEAD OF CUSTOMER EXPERIENCE | VALIO
Pekka has over ten years of experience utilizing marketing technology to enhance consumer engagement and content marketing. During his tenure at Valio, his team pioneered conversational marketing in Finland by introducing the chatbot Muru, which assisted users with culinary inquiries. Pekka often compares working with chatbots to the improvisational nature of jazz, emphasizing the importance of strategic planning while remaining agile to unexpected challenges.
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JUHA LAUHAMAA
SALES AND MARKETING DIRECTOR | HELKAMA VELOX
Juha has been working with the latest martech for the past 7 years while working at Amer Sports and Suunto. First in different roles in the mobile center of excellence of Amer Sports ramping up a professional way to manage everything related to apps (tech, ways-of-working, analytics, marketing, comms) and scaling the know-how to Amer brands like Suunto, Atomic and Salomon. Later as the head of consumer facing touch points at Suunto responsible for running the existing martech stack and also figuring out the future solution with some of the biggest vendors in the industry. Now he is modernizing and leading the marketing and sales functions of another legendary Finnish family owned brand Helkama.
EXPERT 2023
HENK-JAN TER BRUGGE
HEAD OF MARTECH | PHILIPS (NL)
Henk-jan is the leader of Philips global digital marketing technology team. He has over 8 years of experience from Philips, working with marketing and ecommerce technology strategy, with focus on Direct to Business (D2B) and Direct to Consumer (D2C).
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Han-jan is a experienced Strategist with a demonstrated history of working in the hospital & health care industry and consumer marketing industry. He is a strong digital marketing professional with a Master Business Studies focused in Innovation Management & International Entrepreneurship. He has international experience living and working in South Korea, China and France.
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• Explicit insights on how to grow your business' competitiveness
• Implement revenue-generating online marketing
• Learn to acquire confirmed martech strategies
• Redefine what marketing means in your organization - rethink, rebuild, regenerate
• Stay on top of the game with current and future marketing trends
• Tech that will grow your enterprise and save your time
• How to transform your enterprise into a tech-running machine
• Do's and Don't's from world-renowned experts
KEY TAKEAWAYS
TICKET CATEGORIES - REGISTER NOW
Super Early Bird
Public Sector
745 €
Private Sector
995 €
Book by 2.8.2025
(prices excl. VAT 25,5 %)
Early Bird
Public Sector
845 €
Private Sector
1 095 €
Book by 30.8.2025
Normal Price
Public Sector
945 €
Private Sector
1 195 €
Book by 1.10.2025
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that. You can also ask a group offer from ida.vuorinen@professio.fi – we are happy to help you.
PAST MAIN PARTNERS
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PAST PARTNERS
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CONTRIBUTORS
