21.10.2026 | HYBRID EVENT
Clarion Hotel, Jätkäsaari | Helsinki
#martechnordic
Shaping the Future of Marketing Technology
Marketing has entered a new era. AI is no longer just a tool for experimentation — it is becoming the operating system of modern marketing organizations.
As autonomous systems, real-time data architectures, and AI-native Martech stacks reshape how marketing teams work, leaders face three critical questions:
How do we operate marketing with AI?
How must our Martech stack evolve to support it?
And how do we prove marketing’s real impact on business growth?
MarTech Nordic 2026 is your gateway to understanding these shifts and staying ahead in a competitive market.
We bring together experienced CMOs, digital marketers, eCommerce-leaders, growth strategists and visionaries to give not only an understanding, but a heads up of this continually changing industry.
Welcome to join us at MarTech Nordic 2026 - live in Helsinki, Finland!
THEMES
THE AI-OPERATED MARKETING ORGANIZATION
AI-NATIVE MARTECH ARCHITECTURE
FROM MARKETING ACTIVITY TO BUSINESS IMPACT
2026
RE-THINK, RE-BUILD, RE-GENERATE
MODERATOR 2026
JESSE KAMRAS
JOURNALIST, NEWS REPORTER
Jesse Kamras is a well-liked host, news reporter and a long-time journalist who has been seen on the Huomenta Suomi current affairs program, among other things. Currently, he is works as an news anchor for MTV Uutiset.
OPENING KEYNOTE FOR 2026
MARTIN ADAMS
ETHICAL-AI FOUNDER, INNOVATION EXPERT & MARKETING GURU (US)
Martin D. Adams has been recognised as one of the UK’s Top 100 Entrepreneurs (Maserati Top 100), a Top 50 UK Innovator by Penrose, a Fast Growth Icon, and described as a “Marketing Guru” by the Sunday Times. He speaks internationally on innovation, artificial intelligence, media, and marketing, with recent engagements at the Alan Turing Institute and the European Commission. He is the co-founder of AI companies including Metaphysic.ai — named one of TIME’s 100 Most Influential Companies — and Codec.ai, recognised as a Top 25 AI scaleup by the UK Government. He also co-founded the Digital Leadership Council, a non-profit focused on opening pathways into AI and technology.
Earlier in his career, he worked at Harvard’s Berkman Center for Internet & Society, advising on intellectual property and digital issues, including the landmark legal case around the iconic Obama “Hope” poster — a moment that foreshadowed today’s debates on ownership and originality in the AI era.
SOME SPEAKERS FROM 2025
PAULA POW
CO-FOUNDER and CCO & ex F1, Red Bull | DOUBLE STACK (UK)
Paula Pow is a globally recognized content strategist and keynote speaker who has created 500+ top-performing videos for some of the most iconic brands in sports and entertainment — including Formula 1, Red Bull Racing, and McLaren. With a background rooted in social-first storytelling and format innovation, Paula is known for turning brand content into cultural moments. She has broken viewership records, doubled follower counts, and even made a literal chair go viral — proving that when content is built with the right systems, growth follows. Her Instagram strategy for the F1 Paddock Club drove 35M+ views and doubled its audience, while her short-form videos helped Red Bull generate hundreds of millions of views, including their second most viewed TikTok ever.
Today, Paula helps brands and professionals master the intersection of storytelling, format, and platform-native content, delivering workshops, consulting, and keynote talks across Europe.
LINDA CEREDA
GLOBAL AND EMEA HEAD OF MARKETING DATA | NIKE (NL)
Linda brings over 20 years of global experience turning marketing complexity into competitive advantage. As Global Head of Marketing Data at Nike, she leads breakthrough initiatives that embed AI, experimentation, and data-driven decision-making deep into the brand’s marketing engine. From building global audience strategies and test frameworks to launching Nike’s internal marketing academy, her work has helped deliver millions in incremental demand and scale modern marketing capabilities across teams worldwide. Linda is known for connecting strategy to execution — fast — and for her ability to navigate complex global organizations while turning insight into impact.
DAVE DRODGE
GROUP LEAD DIGITAL TRANSFORMATION | ROCHE (CH)
David has spent the last 25 years co-creating the future through digital transformation, working across seven industries and global organizations including Sony, Amadeus, Novartis, and WWF (the Panda not the wrestlers). Now leading Roche’s digital transformation strategy with a focus on AI, he brings deep expertise across marketing, product, and innovation.
David also recently authored a chapter in an upcoming book exploring how general-purpose AI — including generative AI — is redefining the way we work. “Be human, not just the human in the loop!” © 2025 University of Strasbourg
• Explicit insights on how to grow your business' competitiveness
• Redefine what marketing means in your organization - rethink, rebuild, regenerate
• Stay on top of the game with current and future marketing trends
• Tech that will grow your enterprise and save your time
• Do's and Don't's from world-renowned experts
KEY TAKEAWAYS
TICKET CATEGORIES - REGISTER NOW
(prices excl. VAT 25,5 %)
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that. You can also ask a group offer from ida.savolainen-jyrkanvaara@professio.fi – we are happy to help you.
PARTNERS 2026
PARTNERS 2025
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