Starting 9AM EEST - Helsinki Time - Clarion Hotel Jätkäsaari, HELSINKI

​

Agenda will be carried out in English.

 ​

8.30 (EEST) 

WE OPEN OUR DOORS!

Register in and enjoy a light breakfast          

 

9.00 

OPENING REMARKS BY OUR MODERATOR

Nina Rahkola 

​

​

9.05 

KEYNOTE:

RETHINKING MARTECH IN THE AI ERA​

• If AI can predict, optimize and execute marketing better than humans — what’s left for marketers to do? 

​​

​

9.35

AUTONOMOUS AI AGENTS IN MARKETING & CUSTOMER ENGAGEMENT

​​

• How AI agents are evolving beyond simple chatbots to fully automated marketing assistants.

 

​

​​10.00

TAKE A BREAK AND NETWORK! 

​

10.30

KEYNOTE:

THE NEXT ICONIC BRANDS WILL BE BUILT BY AI

​​

• How AI is enabling brands to scale faster, personalize deeper, and optimize marketing like never before

• How marketing leaders must adapt their strategies and skill sets for this AI-driven brand landscape

​

​

10.55

HOW AI POWERS REAL-TIME, MULTILINGUAL AND OMNICHANNEL EXPERIENCES​​

​

• How AI enables dynamic, adaptive content in an omnichannel world

• The power of automated translation, sentiment analysis & cultural adjustments

​​​

​

11.20 

AI, CRM & COMPOSABLE MARTECH - Seamless Omnichannel Customer Journeys

​​​

• How does AI-powered CRM change the way businesses create seamless customer journeys across multiple touchpoints?

• What are the biggest challenges in integrating AI, CRM, and composable Martech to deliver a true omnichannel experience?

• What emerging AI & CRM trends should marketing leaders prepare for in the next 3–5 years?

​​

​

11.45 

LUNCH AND MINGLE! 

 

12.45

KEYNOTE:

THE END OF STATIC MARKETING​

​​​

• Why the Traditional Martech Stack Is Dead – and What Replaces It

• What marketing leaders must stop doing today to stay competitive

​

​

13.15

HOW TO FUTURE-PROOF YOUR MARTECH STACK FOR GROWTH

​

• The role of cloud-native platforms and microservices

• Best practices for maintaining flexibility while scaling marketing operations

​

​

13.40

HYBRID MARTECH ECOSYSTEMS

​

• The shift towards hybrid Martech ecosystems that combine SaaS, custom-built tools and AI

​​

​

14.05

TAKE A BREAK AND NETWORK! 

 

14.35

PANEL DISCUSSION:

FROM COST CENTER TO GROWTH ENGINE

​

• How do you reposition marketing as a revenue driver?

• What Martech investments create measurable revenue growth?

• How do you measure the true revenue impact of marketing?

• What’s the biggest mistake companies make when investing in Martech for revenue growth?

• What are some new business models emerging in Martech that are shifting the focus to outcomes?

• What advice would you give to marketing leaders who want to prove their Martech investments are driving revenue?

​